Do you trust your newspaper? How about the news on TV? Maybe you prefer getting your fix for what’s happening around you online. In other words, do you trust the media?
If your answer is no, you’re not alone. According to a 2012 Gallup Poll, 60% of Americans have little to no trust of the mass media in terms of accuracy and fairness in reporting. The U.K. also has a similar problem when it comes to trust of the media. When looking at the world, a great number of countries are dissatisfied with their local media or media in some way.
Some more insights can be found here. The big question at this point is how to improve the media? What’s the starting point?
To understand what I’m going to be arguing, we need to take a look at some history. In the middle ages in Europe, books were rather expensive. Only the clergy and wealthy were able to afford to obtain books and read them; after all, copying was an expensive process and they had to know Latin.
Enter Gutenberg and his printing press. When the cost of book making went down as a result of what he accomplished, the demand for books in local languages and education increased. Though Gutenberg was not the first to make such machine, it did have an impact.
This meant that printing became cheaper, and so did publication.
The reason I went back to the 1400’s is rather simple; in order for alternative media to become better than traditional venues, they need to stop relying on proprietary software. Virtually everywhere one looks for rich content, they will run into software that isn’t liberated.
Popular outlets utilize YouTube and other sites to get their message out to their respective audiences, but are they liberated from corporate influence, or are they shackled without realizing it? Even Russia’s RT relies on Adobe Flash for their 24/7 streaming video channel.
Most corporate media sites that provide streaming video use the same technology, and are paying for it with licensing costs. Those who own their own digital printing press are able to control their message, but they don’t truly own it if they have to use proprietary technology in order to broadcast their message.
With the arcane way that licenses have to be archived and tracked (with receipts no less), perhaps it’s time to move away from proprietary media standards and move towards free standards. Here are some examples:
- Instead of using MP3 for streaming audio/podcasting, why not use OGG instead?
- For video, there’s WebM instead of the other formats.
- Instead of Skype, why not look into WebRTC?
- Instead of relying on YouTube or other websites that could censor your video at any time, why not look into MediaGoblin and build your own media server?
By relying on free media standards instead of proprietary standards, you’re not only freeing yourself from licensing costs. You’re also freeing yourself from the control of major corporations. If you don’t truly own your digital printing press, then your speech isn’t truly free.