LG is now increasing focus on the design of its Android phones to take the leadership position in the smartphone space. The company will be launching its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.