Apple, which goes on to extent to 'protect' it's brand and image is constantly accused of infringing upon other's trademarks and names.

Apple has been sued by iCloud Communications, a Phoenix-based voice over IP provider, for infringing upon its name iCloud.

It interesting that while Apple is extremely protective of its own brand, it  doesn't seem to have any respect for other's brand and trademark.

Apple recently sued Amazon for naming its Android app store as App Store. Even Microsoft opposed Apple's approach of trademarking a genetic term such as App Store.  The matter is being fought out in court, costing millions of dollar to both companies.

Does that mean iCloud is an isolated case and the company which wants others to respect its brand and trademark, does the same? Does Apple respect other's brands and names?

You may be surprised that iCloud is not the first such lawsuit. The company's iPhone was a trademark of Linksys, which had a phone with a same name. Apple went ahead and launched its iPhone even if the naming issue was not solved between the two companies. Later both companies settled to use the trademark iPhone.

Apple released a feature of its Mac OS named LaunchPad. LaunchPad is a development, bug tracking platform of Canonical, the company behind Ubuntu. Canonical doesn't seem to have deep pockets to sue Apple over the usage of name LaunchPad. Canonical's Prakash Advani told our editor that “We are glad Apple likes our brand name! The purpose of Canonical's Launchpad.net and Apple's Launch pad are different, hence non-competing.” No surprises two years from now Apple sues Canonical over LaunchPad.

What about the company's own name? Company's name Apple itself has been controversial as it was owned by Apple Corps ltd. a multimedia company started by the Beatles in 1967. These issues finally ended with their most recent law suit in 2007, according to Wikipedia.

With someone like Apple which is known for settling issues with arm twisting or dragging everyone else to the court, it's is yet another case for its law team.

Dignity? What is that?