Kindle Fire is a pure Amazon device, where the format support and storage capacity forces user to buy content from Amazon. I like that fact that Kindle Fire supports VP8, the video format open sourced by Google. If you are running openSUSE you can now easily encode and transfer movies to your Kindle Fire using the open source application called Miro.
The latest version of Miro, 4.0.4, can automatically convert and copy videos and music to Kindle Fire. Just install Miro 4.0.0
Once installed connect your Kindle Fire with a USB cable to your computer and it will appear in the 'Connect' tab in Miro. Now in order transfer any video to the Kindle Fire, just drag the desired videos or music to the Kindle Fire in the Miro sidebar and they will automatically convert to the right size and format and sync.
These videos won't appear in the Video app of the Kindle Fire, this app is reserved for the content that you buy from Amazon. The Miro transferred videos will be added to Gallery.
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