India is known as the software hub of the world, but the country gets a second grade treatment when it comes to consumers. India is one of the largest (second after China) mobile market of the world. It used to be a strong hold of Nokia, but the company chose to commit suicide under the suicidal leadership of Stephen Elop who sounds more concerned about Microsoft than about Nokia. Nokia's decline in the India market came as Samsung and Android started to capture the market.
Google's Android is the leading mobile platform in India. According to an IDC report iPhone is losing market share in India. It slipped from 18.8% market share from the Q2 of 2011 to 16.6% in Q2 of 2012. Google's Android controls 68.1% market share in India.
Ibrahim Elbouchikhi, Product Manager on the Google Play team writes on a company blog, "Over the past year, Android device activations in India have jumped more than 400%, bringing millions of new users to Google Play and driving huge increases in app downloads."
However, not everyone was benefiting from this huge market share. Indian developers were not able to sell their content to their user.
From today onwards “developers in India can sell paid applications, in-app products, and subscriptions in Google Play, with monthly payouts to their local bank accounts. They can take advantage of all of the tools offered by Google Play to monetize their products in the best way for their businesses, and they can target their products to the paid ecosystem of hundreds of millions of users in India and across the world, writes Elbouchikhi.
India is one of the biggest entertainment markets of the world with Indian Cinema making more movies than Hollywood. Google should also work with Indian studios and publishers to sell movies, songs, books, magazines and TV episode to users.