Canonical has opened up donations for the Ubuntu project and users who do not have much time to contribute to the project in kind, now can help it in cash. The donation mechanism is similar to the Humble Bundle, where users will be able to select the exact usage of the donations.

Jono Bacon, community manager at Ubuntu posted in his blog:

When a contribution occurs, Canonical will act as a steward for the money and ensure it is managed fairly and in accordance of the user’s wishes…ensuring it goes to the part of the project outlined in the form. Importantly, Canonical will not be using the money for any Canonical business-orientated functions; all of the contributions will be used to fund the Ubuntu project and continue it’s growth and development.

You can select to distribute your donations in these areas:

• Make the desktop more amazing
• Performance optimisation for games and apps
• Improve hardware support on more PCs
• Phone and tablet versions of Ubuntu
• Community participation in Ubuntu development
• Better coordination with Debian and upstreams
• Better support for flavours like Kubuntu, Xubuntu, Lubuntu
• Tip to Canonical – they help make it happen

The donation page appears before you download Ubuntu ISO. Donation is not mandatory and users have option to skip the page.