Earlier this year when reports surfaced about the treacherous working conditions in Apple's Chinese factories, it left a disgusting taste in everyone's mouth.
Instead of criticizing Apple for such practices and sympathizing with the workers, a few Apple fans argued that's the situation of every other assembly line. However, there were no evidence of such conditions in the manufacturing facilities of other companies.
Apple's case is unique as Apple pushes the manufacturers to create iPads and iPhone within a short span at razor thin margins. Thus the workers are forced to work and live in slaughter house like conditions.
Aleaked video shows the working conditions in HP's manufacturing facilities in China. This was an unstaged footage recorded by a webcam. One might expect that this webcam would have captured the horrendous working conditions inside HP factories, resembling what we saw inside Apple's factories.
Nothing sort of that happened. Everyone is sitting quietly, comfortably on his/her chair as the devices are being assembled.
This video is a major PR disaster for Apple which is fast losing respect and brand image in the market -- the ongoing #boycottapple protest on social network is an example of the tarnished image.