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POWDERED-ALCOHOL

Powdered alcohol labels approved by mistake

So you wanted to give powdered alcohol a try for yourself? Well don’t expect the product, called Palcohol, to hit US shelves any time soon. The Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the pocketable pouch of powder on April 8, and it gained widespread media attention too. But now, as reported by The Associated Press, a representative for the federal agency has said that approvals from the TTB were issued by mistake.

There is no info on how or why the approval occurred, but Palcohol has now had its label revoked.

For the uninitiated, here’s how Palcohol defines the product on its official website, “Imagine a Margarita on a counter. And then imagine if you could snap your fingers and it would turn into powder. That’s Palcohol….without the magic. Palcohol is just a powder version of vodka, rum and four cocktails….with the same alcoholic content.” To start off, the company wants to offer margarita, mojito, cosmopolitan, and lemon drop flavors.

Commenting on the error, the company said, “We have been in touch with the TTB and there seemed to be a discrepancy on our fill level, how much powder is in the bag. There was a mutual agreement for us to surrender the labels.”

“This doesn’t mean that Palcohol isn’t approved. It just means that these labels aren’t approved. We will re-submit labels. We don’t have an expected approval date as label approval can vary widely,” it added.

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TTB is a sub-unit of the US Department of Treasury.

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