Apple, the world’s most valuable technology company, is worried these days and not without reason. Well, Android phones with either larger screens or lower prices than the iPhone are making the tech giant’s blood boil.
Internal Apple documents show that the company’s sales department is anxious about growing competition from Android-powered devices amidst declining iPhone sales, Re/code said in a report.
The document was shared in the ongoing Apple vs. Samsung patent lawsuit on Friday. “Competitors have drastically improved their hardware and in some cases their ecosystems,” noted a member of Apple’s sales team as per the document.
Samsung reportedly presented the document as part of its cross-examination of Apple senior vice president Phil Schiller. Schiller, however, denied that the document represents Apple’s policy and also disagreed with the information contained in the document.
The Cupertino-based company also seems to be concerned over the advertisement push from competitors. Re/code added: “Other concerns noted in the document included the idea that Android rivals were “spending ‘obscene’ amounts of money on advertising and/or carrier channel to gain traction” and that mobile carriers had an interest in limiting iPhone sales because of, among other things, the high subsidies they had to pay on the device.”
During its cross-examination of Schiller, Samsung tried to push the matter while sharing a related email thread between Schiller and Cook.
“We may need to start a search for a new agency,” Schiller mentioned in an email to Cook. “I’ve tried hard to keep this from being the situation, but we are not getting what we need from them and haven’t been for a while.”
Schiller may not have agreed with much of the document in court on Friday but Apple knows it needs to find a solution to keep pace with iPhone’s low-cost rivals.
What do you think? What can keep the thing going for Apple?