It’s not unusual for Apple CEO Tim Cook to blast anything that is not pro Apple. As a result, few were surprised when Tim Cook labeled Yukari Iwatani Kane’s book “Haunted Empire: Apple After Steve Jobs” as “nonsense.” Iwatani Kane claims that Apple is no longer the company they were under Jobs, and that we have already seen the best that they have to offer.
Yukari Iwatani Kane is a former Wall Street Journal Apple reporter. She is a veteran journalist with nearly fifteen years of tech writing experience. While at the Wall Street Journal, she covered Apple’s dealings exclusively; including a Steve Jobs liver transplant and the release of key Apple products like the iPad and the Verizon iPhone. Iwatani Kane is no stranger to Apple and their dealings, and maybe this is why her book has garnered such great attention.
Kane’s position of advantage has enabled her to closely compare the Apple of Steve Jobs’ latter days with that of Tim Cook. It goes without saying that she is not fully impressed, something that the stock market has also reflected. Tim’s displeasure was not to be stifled though — he made the following statement to CNBC in an interview.
This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We’ve always had many doubters in our history. They only make us stronger.
The book really seemed to disturb Tim Cook; enough to make him offer a response as comprehensive as this. On the bright side, Cook’s response pleased Kane. She said, “For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private.”
Something tells me that we have not heard the end of this, but it’s nice to see the CEO of such a mighty company get his feathers ruffled so easily. It shows that behind the tough acting company lies a bunch of sensitive and vulnerable men. Well done Iwatani Kane, well done.