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Luxottica_Google_Glass

Ray Ban and other mega brands to bring Google Glass to the market!

Google has signed a deal with The Luxottica Group, the world’s largest eyewear company which owns 80% of the eyewear market.  Luxottica owns Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette.

This deal shows how serious Google is about Google Glass contrary to the skepticism raised by high-profiled users like Robert Scoble who spelled doom for the device implying that Google itself is not sure about the future of the device.

“We are thrilled to announce our partnership with Google, and are proud to be once again setting the pace in the eyewear industry, as we have been, with more than 50 years of excellence.” Said Andrea Guerra, Chief Executive Officer of Luxottica Group.

Luxottica says that the “first collection generated by this partnership will combine high-end technology with avant-garde design offering the best in style, quality and performance.”

Google Glass, like many other Google products was more or less a reference device to put the technology in the hands of developers, enthusiasts and to also show the industry what can be done with the device. In my opinion Google would never want to become a hardware company as that’s not their business model. They would instead let the industry players innovate on the hardware side, bringing their expertise whereas Google would take care of software and continue to take its advertisement to new categories.

Google Glass Google+ page says, “Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too. They’ll bring design and manufacturing expertise to the mix, and, together, we’ll bring even more Glass style choices to our Explorers. In addition, Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.”

Google Glass is the future

That’s exactly what I said about Google. Glass and Watch are two different kind of devices, watch can’t see what Glass sees and that changes everything. Watch will never be able to play the same role Glass can play in augmented reality. I thing Google is bringing Android Wear for Glass to solve the same problem that it solved with Honeycomb, to give the industry desperate to catch-up with Apple in the tablet space. Industry wanted a solution optimized for watches and Android didn’t have it till now. Even partners like Samsung decided to ditch Android and give Tizen (resurrecting ghost of Intel’s Moblin) a try. Google had to do something before the industry gets too desperate. What’s interesting is that Microsoft is nowhere to be seen in this segment as well, which clearly shows that Microsoft really has no clue about post-PC era.

I think Glass will play a bigger role in grand schemes of things as it hold much more potential than Watch. While watch will always remain an assistance, secondary device it’s Glass which will ‘replace’ our mobile phones – maybe PCs.

So irrespective of what Robert Scoble says, I think Google is extremely serious about Glass.

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What do you think?

Swapnil Bhartiya

A free software fund-a-mental-ist and Charles Bukowski fan, Swapnil also writes fiction and tries to find cracks in the paper armours of proprietary companies. Swapnil has been covering Linux and Free Software/Open Source since 2005.

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