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New HTC One: Larger screen, better software. Available today in the US

The new One, HTC’s latest Android flagship, gets official. The Taiwanese company took the wraps off the new One during a worldwide launch event today. Thanks to a number of leaks over the last few months, you might already know that the device features a tweaked design with a larger display, curvier metal sides, louder speakers and a dual-camera system.

“It takes the best smartphone in the world and makes it better in every way,” CEO Peter Chou said on stage in New York City. “The design is so pure and honest.”

Powered by the brand-new Snapdragon 801 processor, the new One offers a 5-inch, 1080p screen with Corning Gorilla Glass 3 protection. Coming to storage, HTC is providing you with two options: either 16GB or 32GB. The successor to last year’s HTC One also comes with a microSD card slot, for adding up to 128GB more.

Offering a sizable 2,600mAh battery, HTC claims a 40 percent improvement in the new One over the original. A new power-saver mode can get you 40 days of standby time, according to the company.

The new One is powered by Android KitKat 4.4, providing users with the latest enhancements straight from Google. On top of that, the smartphone is running Sense 6.0 (the sixth iteration of HTC’s Sense Android software), which includes BlinkFeed and a heavy focus on themes. “We’ve redesigned Sense from top to bottom, touching every pixel along the way,” said HTC’s Jonah Becker.

The phone also includes Bluetooth 4.0, dual-band 802.11ac WiFi, AWS compatibility, LTE, NFC, an accelerometer, gyroscope and barometer.

North American customers can order the new One starting today at 1 PM Eastern, from AT&T, Sprint, Verizon, Rogers, Bell, and Telus for immediate shipping.

For Verizon customers, the device is already available in-store. The 16GB model will cost you $199, while you will have to shell out $249 for the 32GB model. The phone is being made available in three colors–gunmetal gray, glacial silver and amber gold.

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HTC has plans to bring the new One to Australia, Taiwan, the UK, Germany, France, and China by the end of April.