Amazon is all set to get Apple and Roku some serious competition with it’s own ‘web-TV’ or set-top box. According to reports Amazon will be using Google’s Android to build the box. Amazon already has a huge library of content (from Amazon Prime) which it can push to the living room through the box. Amazon, like Netflix, is also investing heavily in producing content to their own set-box. Amazon has also been hiring game developers and it won’t be surprising if the company also dabbles into gaming.
Problem with Amazon’s Android
Amazon is infamous for not supporting Android devices when it comes to their Amazon Prime service. You can watch content on iPhone and iPads but not on non-Kindle Android phones and devices, which is quite annoying.
So Amazon box can be bad news for customer if Amazon start pushing for their own hardware (like Kindle) to give access to their content instead of making it available to everyone irrespective of platform. It’s so irritating to see that I can’t watch my purchased shows and movies on my Nexus devices, so I have resorted not to buy such content from Amazon anymore as I can’t even watch it on my devices. I would wait for the day Amazon starts offering their content to non-Kindle Android devices.
I don’t really understand why Amazon is depriving Android users from getting access to their content. I really don’t think Amazon cares about ‘zero profit’ hardware, they should care more about making money from content, so why they are not making their content available to non-Kindle Android user is beyond my understanding.