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YouTube goes 4K at CES, brings royalty free VP9 to fore front

One good thing about Google is that unlike arch-rival Microsoft it doesn’t sit on its butt milking the cash cow without adding any value for customers.

Google continues to innovate in fields it has almost 90% of the market and despite that it doesn’t show any sign of abuse. On the contrary, the free service has become ‘bread and butter’ for a lot of creative people.

YouTube dominates the video service and yet Google continues to make it better. When 3D was hot, Google offered 3D capabilities in YouTube videos and now Google is working on 4K in YouTube.

According to reports YouTube will demonstrate 4K videos at the upcoming CES. That’s not the best news, the best part of this story is that Google will do it using it’s own open sourced VP9 technology. Google acquired the technology from O2 and open sourced it. Google started offering the codec on royalty free basis to vendors to boost adoption.

Google has also learned the hardware partnership game and has already roped in hardware partners to use and showcase VP9 at CES. According to reports LG (the latest Nexus maker), Panasonic and Sony will be demonstrating 4K YouTube using VP9 at the event.

VP9 keeps FSF happy, users happy, content providers happy, carriers/ISPs happy and hardware vendors happy.

Google today announced that most leading hardware vendors will start supporting the royalty-free VP9 codecs. These hardware vendors include major names like ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba.

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VP9 is beneficial for everyone as it makes the codec available to vendors for free of cost – thus boosting its adoption compared to the non-free H.264/265. At the same time being Open Standard and Open Source it also ensures that users won’t require proprietary (and insecure) technologies like Flash to view content. The third benefit of VP9 is that it can deliver high-resolutions at low bit-rates thus using less bandwidth to watch content. It means that those on slower connections will not have to wait for buffering and be satisfied with low-resolution videos. It will benefit those on faster connections as they won’t have to waste their expensive bandwidth on videos.

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Swapnil Bhartiya

A free software fund-a-mental-ist and Charles Bukowski fan, Swapnil also writes fiction and tries to find cracks in the paper armours of proprietary companies. Swapnil has been covering Linux and Free Software/Open Source since 2005.

3 Comments

  1. “Google continues to innovate in fields it has almost 90% of the market
    and despite that it doesn’t show any sign of abuse.”

    Seriously? Are you trying to be ironic, or something? Google is the single most abusive company it’s ever been my
    misfortune to encounter. I honestly believe that – internally – they
    have a corporate culture of open disdain for “customers” – a word that’s
    probably seldom used at G-HQ, or when used, it’s sort of annoyingly
    spat out – like a small hairball at the back of the throat.

    Ask anyone who said “No” to Google’s question about whether or not you
    want to change your YouTube ID to your real name. Google literally
    harassed, lied to, manipulated and stalked those people.

    These scummy, hypocritical jerks actually when into my email account,
    disconnected my “Switch to” account, replacing it with a “Suggested”
    YouTube Channel account.

    They’re operating way beyond the boundaries of the social contract.

    • Oh Google is not that bad. Companies in Internet/consumer electronics are vastly more consumer friendly than other areas of the economy, as competition is fiercer.

      • When did genuine harassment become “not that bad”? Exactly what’s “not that bad” about it? You could literally obtain a “Temporary Order of Anti-Harassment” from a court if an individual behaved the way Google did. If we were talking “big oil” you’d see thousands of people picketing with idiotic protest signs and demanding investigations by Congress. Google gets away with it because they’re awesome at PR. And you’re half-right: tech companies were pretty good…up til the late 90’s: then they got just as bad as everyone else. The change seemed to happen around the time MS pulled the DAO/ADO scam.

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