Roku TV unveiled at CES

It’s no longer about winning the war for controlling your TV for Roku now! After leading the STB industry for quite a while now, Roku wants to be your TV.

The company has teamed up with Chinese manufacturers Hisense and TCL to release a series of televisions slated to arrive this fall. These televisions will come with the company’s Smart TV platform built-in. The first six models will be launched in sizes ranging from 32-55 inches and will be branded Roku on the face.

So what can you look forward to in Roku TV? The company mentioned in a blog post: “Roku TV removes all of the complicated layers and menus, and unnecessary features and settings that plague smart TVs today, and instead provides a Roku home screen that brings together all content sources. Just like Roku streaming players, Roku TV will have full access to the Roku Channel Store filled with more than 31,000 movies and 1,200 channels that feature TV shows and live sports plus news, music, kids, food, science, tech, fitness, foreign language and other programming – more options than all the other Smart TVs in the market.”

Unlike traditional TVs, Roku TV will sport just 20 remote-controlled buttons so consumers will only require to interact with the necessary controls. Also, Roku TV could be navigated via mobile devices with the Roku app for iOS or Android as well as support casting standards including DIAL.

The company will be announcing their pricing and availability later this year.

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