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ASUS to launch first Chromebooks early next year

ASUS has plans to come up with its first line of Chromebooks next year. According to an announcement from CEO Jerry Shen during an earnings conference, the company may roll out an 11.6-inch model that would retail for $199 and a 13.3-inch model for $249.

These Chromebooks are likely to be powered by Intel Haswell’s microarchitecture to help improve battery life. For now, there is no other info on key specs of the devices available.

The Taiwanese PC maker recently registered a 26 percent drop in its net profit year-over-year. As the PC market continues to shrink, it is expecting new Chromebooks and smartphones to help turn fortunes around for the company next year.

You may see new smartphones from ASUS during the Consumer Electronics Show (CES) in Las Vegas in January 2014.

“We remain optimistic about the desktop and laptop market, but our priority is to make the company’s smartphone business turn a profit next year,” said CFO David Chang.

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Lastly, the company plans to become the latest entrant into the burgeoning wearables marketplace. ASUS will be launching wearable devices at next year’s Computex event in Taipei. There’s no word on what exactly ASUS would come up with, but we may get to see a watch at the event in June.



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