Ads coming to Gmail on Android
Google recently rolled out their routine update for the core apps on Android including Gmail. Now, an APK teardown has revealed that the Gmail app, version 4.6 , along with a lot of improvements, has hidden ability to brings ads to the official Gmail app. Yes, Gmail for Android will feature ads.
Given that the install base for the app, being a core app, is anywhere between 500 million and 1 billion, it is a potential gold mine that was just waiting to be exploited (Although the Gmail team is approaching it with care). The ads will appear as emails and can be dismissed, saved or even forwarded. If saved, it’ll be a part of the inbox for future reference. Kind of like the Promotions tab from its desktop sibling. The enabling the ads is now just a trigger away for Google.
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Apart from that, the app also features a “not sent” notification in the Sent box, notifying the user of any mails that is stuck and hasn’t been sent. Another addition is the displaying of the first letter of the name of the contact in a coloured box, which doesn’t have a picture associated with it. Along with this, the Cancel button is now gone from the Send message dialog. The icons have also been darkened one tone.