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Ads coming to Gmail on Android

Google recently rolled out their routine update for the core apps on Android including Gmail. Now, an APK teardown has revealed that the Gmail app,  version 4.6 , along with a lot of improvements, has hidden ability to brings ads to the official Gmail app. Yes, Gmail for Android will feature ads.

Given that the install base for the app, being a core app, is anywhere between 500 million and 1 billion, it is a potential gold mine that was just waiting to be exploited (Although the Gmail team is approaching it with care). The ads will appear as emails and can be dismissed, saved or even forwarded. If saved, it’ll be a part of the inbox for future reference. Kind of like the Promotions tab from its desktop sibling. The enabling the ads is now just a trigger away for Google.

Apart from that, the app also features a “not sent” notification in the Sent box, notifying the user of any mails that is stuck and hasn’t been sent. Another addition is the displaying of the first letter of the name of the contact in a coloured box, which doesn’t have a picture associated with it. Along with this, the Cancel button is now gone from the Send message dialog. The icons have also been darkened one tone.

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Tech Enthusiast, dreamer, slightly insane and does things little differently than normal.


  1. I really hoped I’d never have to do this, but time to move away from GMail.

    • Try Openmailbox(https://www.openmailbox.org/), it’s a great e-mail service based completely on free software. I’ve been using it for months and it just keeps getting better.

      • I would like to change completely to Openmailbox, but if I do, I won’t be able to sincronize my contacts with Android as Gmail do.

  2. this is the best moment for changing up to K-9 Mail app.
    it is free software and you can configure as many accounts as you want

    • Agreed, K-9 Mail is awesome, one of it’s best features being OpenPGP integration.

      • K-9 Mail is usability-wise one of the worst mail clients I have ever tried on any platform. Plus, there is no tablet UI. K-10 looks better but is still painful.
        And none of that comes close to the native Mail client on iOS.

        • The native mail client on iOS is proprietary and hence out of the question, it shouldn’t be used. I also highly doubt it supports any useful encryption mechanism. It’s sad to see people value looks above freedom and privacy.

          • So far, I’m not using any mail encryption, I know I should. But none of my friends are using encryption, and also because they use proprietary software and I have no chance to get them to move.
            I’m a desktop Linux user, I’m a survivor in usability. But that is desktop, on mobile devices – touch devices, finger devices – I want easy and convenient software that just works. That’s the cause for I have hated Android for many years and have used primarily iOS. Android is just getting better with the last releases and more love to its app ecosystem. My take on that in German: http://www.frumble.de/blog/2012/09/29/die-android-enttauschung-ein-rant-mit-katharsis/
            Back to the topic: K-9 isn’t a serious alternative for the Gmail app, not for me and not for many other people either.

          • It’s strange how you want to have “easy and convenient software that just works” on touch devices but tolerate less usable software on the desktop. I’d actually say that the Gmail app is not a serious alternative to K-9 Mail since it lacks a certain crucial feature, which is freedom. I agree that it’s better to have easy and convenient software but this convenience should never come at the cost of freedom, if I have a choice between a free app and a more convenient proprietary one I will use the free app as the cost would be too high.

          • Yes, it is nice that you think so. But I don’t want to use [mobile] software that feels like 2003 on modern high end smartphones and tablets (speaking of K-9, not Android).
            And I do use Linux, even Arch, for a decade now (not Arch) as my main operating system because I want to have the freedom for what I can do with the software and I like the free software philosophy as much as you. And since I have possibilities on Linux that I don’t have on Windows or OS X/Aqua and feature-rich DEs which suit my needs better than the Windows or Aqua UIs. Simply spoken, because Linux is better for me. But mobile is in many aspects a whole other story (btw, you can get very far with customization, even on jailbroken iOS).

          • I don’t want to use software that feels old either. One way to fix that is to support development of free apps so they can get better.

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