The Ubuntu Edge campaign received today a hearty donation of $80,000 from Bloomberg, a US-based financial information and news service. The donation took Canonical’s funds collection to a figure in excess of 8.5 million dollars. As huge as it may sound, the amount of collected funds is just about 25% of the target $32 million that Canonical aims to raise by 22nd August. The campaign seems to be going well, and it looks like Canonical will eventually be able to put a smile on the faces of thousands of funders, who generously pledged their money, by handing them their very own Ubuntu Edge. Many open source commentators are seeing Bloomberg’s move as first of major corporate backings for Canonical’s ambitious project. OMG Ubuntu said in their coverage of this story, “This donation gives the campaign more than money – it gives it a shot of credibility…”
For starters, Ubuntu Edge is a smartphone with quite powerful hardware capable of running Ubuntu Phone OS and Android in a dual-boot configuration. On top of that, when connected with a monitor the phone will run a full-fledged version of the good ol’ Ubuntu. In Mark Shuttleworth’s, founder of Ubuntu, own words, “Ubuntu Edge is the ultimate convergence device – challenging established norms for PCs and smartphones. The crowdfunding approach is a new way to prove demand for cutting edge technologies and new classes of device; supporting the Ubuntu Edge is the best way to catalyse the next generation of personal devices from industry.” A few days back, Shuttleworth answered questions about Ubuntu Edge on Reddit to satisfy the anxiety surrounding the phone.
To celebrate today’s milestone, Canonical announced on its Ubuntu Edge Indiegogo page its decision to fix the pledge price for the phone at $695, earlier available at variable pledges starting from $750.
Ubuntu Edge now $695, thanks to major industry backing
With 14 days to go, it’s time for our biggest announcement yet. From now until the end of the campaign, we’re fixing the price of the Ubuntu Edge at $695! No limited quantities, no more price changes. You wanted a more affordable Edge, and now you’ve got it.
So of course we’re passing those savings on to you. There’s now a single unlimited $695 Ubuntu Edge perk, which comes with a year’s subscription to LastPass Premium and a place on the Founders page. At the end of the campaign, anyone who’s already pledged more than $695 for the phone will be offered a refund of the difference.