Canonical, the company behind one of the most popular operating systems Ubuntu Linux, has launched an insanely ambitious indigo crowd-funding campaign to raise $32 million by August 22 to build the Ubuntu Edge smartphone. That’s precisely 1 million dollar per day to reach that goal. Backers committing $600 on day one, or $830 thereafter, will receive one of these mobile devices in May 2014. The company, as excepted, due to initial hype and excitement has already raised $1 million in the first 5 hours.
It is undoubtedly a very smart campaign which, despite these criticism, may help Canonical quite a lot. If the campaign gets to see enough interest Canonical will have a very strong case to take to partners or VCs to invest in the device. We have already seen companies like Logitech picking up successful campaigns from Kickstarters. So even if the campaign fails to get $32 million in 30 days (that’s an insane rate of $1million per day) the interest in the campaign may give Canonical more PR power to convince partners.
It’s a win win situation unless the campaign fails miserably and can’t even reach $5million. Till now that doesn’t seem to be the case as the company has raised more than one million dollars within first 6 hours.
If the campaign is successful Canonical will have enough funds to bring the device to the market. Canonical has taken a very calculated and smart gamble, there is nothing to lose here.
Shuttleworth, founder of Ubuntu comments, “Ubuntu Edge is the ultimate convergence device – challenging established norms for PCs and smartphones. The crowdfunding approach is a new way to prove demand for cutting edge technologies and new classes of device; supporting the Ubuntu Edge is the best way to catalyse the next generation of personal devices from industry.”
Fastest multi-core CPU, 4GB RAM, 128GB storage
4.5in 1,280 x 720 HD sapphire crystal display
8mp low-light rear camera, 2mp front camera
Dual-LTE, dual-band 802.11n Wi-Fi, Bluetooth 4, NFC
GPS, accelerometer, gyro, proximity sensor, compass, barometer
Stereo speakers with HD audio, dual-mic recording, Active Noise Cancellation
MHL connector, 3.5mm jack
Silicon-anode Li-Ion battery
64 x 9 x 124mm
What’s Ubuntu Edge? The company says:
Ubuntu Edge will dual boot Ubuntu phone OS and Android, and will transform into a PC when connected to a monitor, with the full Ubuntu desktop and shared access to all the phone’s files. For this it needs the power of a PC, so Ubuntu Edge will be equipped with the latest, fastest processor, at least 4GB of RAM and a massive 128GB of storage. The exquisitely crafted device replaces the traditional glass screen with a pure Sapphire crystal, so tough it could only be scratched by diamond. It will also pioneer the use of long-life silicon anode battery technology. A special dual-LTE solution will allow high-speed roaming with access to 4G-LTE broadband in both Europe and the US.